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HISTORY OF HURON VALLEY FINANCIAL
Eric Bradley and Bill Roberts were both finance majors at Eastern Michigan University who dreamed of owning their own company and working side by side. Their careers followed a similar course with Eric joining Great Lakes Bancorp with a focus on residential mortgages. Bill joined Great Lakes a little later, focusing on commercial lending, eventually rising to Assistant Vice President of Loan Review, reporting to the Vice President to assure the quality of assets.

After Great Lakes Bancorp changed ownership, Eric left for Tranex and was again followed by Bill, as they both searched for a new opportunity. Bill left his cushy corner office and commercial lending behind, knowing that this was just another stop on the way to their own business. After Tranex was sold, Bill and Eric decided it was time to do things their way.

IN THE BEGINNING
The partners started with an idea - a daring and amazingly simple concept based on the premise that clients must come first. This idea was fueled by the founders desire to re-invent the loan application process; to turn it inside out and upside down in order to place the client up front and center every single time. Believing in their idea and driven by the desire to create a new model of lending, Huron Valley Financial was formed in a leap of faith that opened the doors in January of 1998 without a single look back.

CREATING A CLIENT-FRIENDLY CULTURE
The founding partners of HVF are friends. So it makes sense that they would foster a collegial work place atmosphere. Unlike other firms that operate with a strictly enforced hierarchy, HVF loan officers are empowered to serve their client in the best possible way. From pricing to rate recommendations, application processing and selection of the best correspondent bank, HVF loan officers can deliver streamlined and personalized client service without interference from managers who are disconnected from the process.

PRINCIPLES IN ACTION
We'd call it a philosophy but that sounds too self-important. Here's what we believe and what we put into practice every day.

  • Work hard.
  • Play hard.
  • Stay healthy - at work and at home
Remember, work is a way to help improve your quality of life - it's not your life.